Business Store and Financial Management

• Product Strategy

Products produced by companies can be either goods or services. When the company offers its products to the public, companies must have confidence that the product will be launched it was designed to satisfy consumer desires. Therefore, the process of designing a product, not just regarding the determination of what benefits will be met, but
also related to product design decisions, brand names, trademarks, warranties, product image and customer service.

• Product Classification

Products can be classified based on the buyer and the destination. Product broadly classified as consumer products and industrial products. The first is the product purchased for the purpose of self-consumption, while the latter purchased the product for resale or used in the production process of the company.

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