Business Store and Financial Management

Developing a Marketing Strategy is essential for marketing or economic world. In the economics of marketing there are many things that need to be noticed in Developing Marketing Strategies.
Marketing strategy (marketing strategy) is a plan that allows companies to optimize the use of its resources to mencapati marketing and corporate objectives.
The issue of marketing strategy are:

• Selection and Evaluation of the Target Market

Target market is a group of people who were targeted from all the company’s marketing efforts. In determining the company’s target market needs to consider the influence of the target market on the level of company sales, costs and profits.

• Designing and developing Marketing Mix (Marketing Mix)

Marketing mix is a set of marketing tools that companies use to achieve marketing objectives in the target market. E. Jerome McCarthy named the marketing tools that “the four Ps of Marketing”. 4P is meant Product (Products), Price (Price), Promotion (promotion),
and Place (Place).

• Marketing Mix (Marketing Mix)

Issues regarding the marketing mix is an important issue which usually get a sizable portion of the discussion regarding the company’s marketing function.
In order to understand the conception of the marketing mix, Bonne and Kurtz says: “a blending of the four elements of marketing strategy decision making – product, price, distribution, and promotion-chosen to satisfy consumer segments”. They give more emphasis on the combination between the elements
product, pricing, distribution, and promotion to satisfy the chosen market segments. Philip Kotler makes a broader definition with emphasis instead on the combination, but at the mention as a tool, “is the set of ofmarketing tools that the firm uses to pursue its marketing objectives in the target market.” The conception that will be used in this text is a set of marketing tools consisting
from a combination of product strategy, pricing, distribution and promotion channels used by companies to satisfy the specified target market.

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